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Article: From hair care to body care – a natural extension of our journey

Från hårvård till kroppsvård – en naturlig förlängning av vår resa

From hair care to body care – a natural extension of our journey

- A message from Cecilia & Johanna, founders & owners of BRUNS

When we started BRUNS, it was with a clear conviction: it must be possible to create professional hair care products without compromising on ingredients, quality, or the environment. We wanted to offer something completely different from what dominated the market - something that felt both honest, sustainable, and effective.

Together with you, we have shown that it is possible. We have trained hairdressers to work sustainably, launched award-winning products that both care and make a difference, and with our unique hair color BRUNS COLOR+ we showed once again that it is possible to create fantastic results without compromising our values.

We are proud to be pioneers in natural hair care – but the journey doesn’t stop there.

 

Next chapter

Through years of product development, test salons, training sessions, and conversations with our customers, we have built up invaluable knowledge. We have learned to listen, to dare to think differently, and to stay true to our own design language – even when it goes against the grain.
Thanks to our own production in Skåne, we have been able to work long-term and with complete control. It is precisely that freedom that now makes it possible for us to take the step into a new area. An area that has long been close to our hearts.

BRUNS body care - a natural extension of our philosophy.

 

Body care with the same heart as our hair care

We know the beauty world can feel like a jungle. It is not always easy to understand what lies behind the words on an ingredient list – or to find products that feel effective, safe, and sustainable.

That is why we want to make it easier for you. When you choose BRUNS, you should know what you are getting: products created with care for both body and environment, always of natural origin, always with or without added fragrance.

Our body care builds on everything we have learned. With carefully selected ingredients and sensory textures, we have created a collection that not only cares for the skin – but also elevates everyday life into a more mindful and luxurious moment.

 

A collection created with a delicate touch

The first body care range from BRUNS consists of six products:

  • Body wash – Gentle cleansing with natural surfactants and moisturizing properties

  • Body lotion – Softening, long-lasting hydration

  • Hand wash – Mild cleansing with a natural scent

  • Hand cream – Protective care for dry hands

  • Body scrub – Exfoliation with gentle ingredients for clear, soft skin

  • Deodorant – Our popular formula in an updated design

The products are scented with six exclusively developed fragrances. No perfume, only essential oils or natural fragrances. Each with its own character and developed to suit different preferences and moods.

BRUNS body care launches in autumn 2025.

We look forward to you being able to feel, smell, and experience it with the same warmth and curiosity that we have carried with us throughout the entire creative process.

– Cecilia & Johanna