Article: BRUNS - Say, when two sustainable brands meet.
BRUNS - Say, when two sustainable brands meet.
BRUNS & Sägen
"The meeting between a material that is considered beautiful and one that is considered ugly is very exciting"
Unexpected meetings and sustainable materials turn into beautiful jewelery at Sägen. With a vision of seeing the beautiful in the unexpected and at the same time protecting the environment, Malmö-based Sägen creates jewelery that dares to take its place. The focus is on both self-confidence and sustainability, served with a large dose of Swedish maximalism.
That her jewelry design would be sustainable was a matter of course for Elin Sigrén when she started her jewelry company Sägen in 2007, a move that was close to her heart but was hardly a sign of the times. Back then, 17 years ago, sustainability was barely on either the fashion map or the jewelry scene. Perhaps that is why Elin Sigrén's idea to create jewelry from recycled porcelain from classic Swedish porcelain series such as Marianne Westman's Mon Amie for Rörstrand and Stig Lindberg's Berså for Gustavsberg quickly became an instant success.
"Sägen is a jewelry company that creates designs that dare to embrace the idea that you should immediately get a feeling of self-confidence and power when you wear my jewelry. I like to empower women in that way, even though my jewelry is of course unisex," says Elin Sigrén. The jewelery is made with environmentally and ethically selected materials in Sägen's studio in the heart of Malmö, a genuine craft where, among other things, recycled porcelain, glass and steel create unexpected as well as beautiful encounters.
"My aspiration is always to do things that no one else has done before. Surprisingly often I invent things that didn't actually exist before. Among other things, we recycle glass bottles by melting them down to create our own type of diamonds in as unique and unexpected cuts. I like the meeting between a material that is considered nice and one that is considered ugly, for me that meeting is very exciting. In short, you should always be able to recognize a piece of jewelery from Sägen", says Elin Sigrén.
Say about BRUNS:
"I love BRUNS as a brand and I think it's very funny that behind both Sägen and BRUNS there are female entrepreneurs from the Malmö area. I've liked BRUNS products right from the start and they've fallen in love with Sägen, so it feels like a very natural collaboration."
This fall, BRUNS and Sägen begin a collaboration that is as unexpected as it is obvious. Unexpected, because it's not often that the world of hair and the jewelry industry meet. Of course, because both Sägen and BRUNS are rooted in Skåne as well as passionate about sustainability and the environment. When you buy shampoo and conditioner from BRUNS, you therefore receive an exclusive ring from Sägen, the Luna Ring, which is an elegant ring with a dark character. The inspiration comes from the mystery of the moon and the experimental design of the 1960s. You choose for yourself whether you want the Luna Ring with a silver or golden plating.