Naturally late 2014
Natural Ingredients – Carefully Selected for Your Hair
Our products are formulated with carefully selected, natural ingredients that care for, moisturize, and strengthen your hair. We use organic and sustainable raw materials where possible, and every ingredient plays an important role in all our formulations.
Ingredients list
Aqua (Water) – Crystal-clear, purified water that acts as a base and helps the active ingredients work as intended. Origin: Natural.
Glycerin – A silky-smooth moisture magnet that draws in and retains moisture, giving skin and hair irresistible softness and shine. Origin: Plant-based, most often from soy or rapeseed oil.
Cetearyl Alcohol – A luxurious, plant-derived fatty alcohol that delivers a velvety feel and contributes to a rich, creamy texture. Origin: Coconut or palm oil.
Behenamidopropyl Dimethylamine – An innovative, plant-based ingredient that eliminates frizz and makes hair easy to detangle, while also leaving a soft, luxurious feel. Origin: Rapeseed oil.
Cocos Nucifera Oil (Coconut Oil) – Exotic tropical oil packed with nourishing fatty acids that lock in moisture and leave hair looking beautiful and healthy. Origin: Coconut.
Butyrospermum Parkii Butter (Shea Butter) – A natural superstar ingredient rich in vitamins and antioxidants that melts into hair to deliver intensive nourishment and softness. Origin: Shea tree nuts, Africa.
Persea Gratissima Oil (Avocado Oil) – A luxuriously rich oil packed with omega fatty acids and antioxidants that strengthens and protects hair against external stressors. Origin: Avocado fruit.
Simmondsia Chinensis Seed Oil (Jojoba Oil) – An exclusive, fast-absorbing oil that mimics the skin’s own natural oils and rehydrates without weighing hair down. Origin: Jojoba shrub, North and South America.
Prunus Amygdalus Dulcis Oil (Sweet Almond Oil)> – A gentle yet powerful oil that gives hair a velvety shine and protects against dryness. Origin: Sweet almond.
Helianthus Annuus Seed Oil (Sunflower Oil) – Rich in vitamin E and essential fatty acids that protect and rehydrate both hair and skin. Origin: Sunflower seeds.
Caprylic/Capric Triglyceride – A silky oil that is quickly absorbed and delivers feather-light hydration without feeling greasy. Origin: Coconut oil.
- Aloe Barbadensis Leaf Powder (Aloe Vera Powder) – A natural beauty secret that soothes, moisturizes, and revitalizes both hair and scalp. Origin: Aloe Vera plant.
- Urtica Dioica Extract (Nettle Extract) – A powerful plant-based ingredient that strengthens hair and balances the scalp. Origin: Nettles, Europe and Asia.
- Trifolium Pratense/Vigna Radiata Sprout Extract (Clover and Mung Bean Sprout Extract) – A natural source of important minerals and vitamins that gives hair extra strength and vitality. Origin: Clover and mung beans.
- Lavandula Angustifolia Flower Water (Lavender Flower Water) – A soothing, aromatic floral essence that cares for and balances the scalp. Origin: Lavender flowers.
- Equisetum Arvense Extract (Horsetail Extract) – An ancient beauty ingredient rich in minerals that strengthens hair structure and gives it a natural shine. Origin: Horsetail plant.
- Hydrolyzed Silk (Silk Protein) – Luxurious silk protein that locks in moisture and gives hair a soft, shiny finish. Origin: Silk fibers from silkworm cocoons.
- Hydrolyzed Keratin (Keratin Protein) – An intensely repairing ingredient that rebuilds and strengthens damaged hair from within. Origin: Natural keratin, most often from wool or feathers.
- Rosmarinus Officinalis Leaf Water (Rosemary Leaf Water) – A stimulating and refreshing ingredient that cares for and can promote hair growth. Origin: Rosemary leaves.
Decyl Glucoside – A gentle, natural cleansing agent that cleans effectively without stripping the skin. Origin: Derived from sugar and coconut oil.
Disodium Cocoyl Glutamate – An ultra-mild cleansing agent that protects both skin and hair. Origin: Coconut oil and fermented sugars.
Olive Oil Polyglyceryl-4 Esters – A nourishing emulsifier that combines water and oils in perfect harmony. Origin: Olive oil.
Xanthan Gum – A naturally produced ingredient that creates a luxuriously creamy texture. Origin: Fermentation of sugars (corn, soy, or wheat).
Sodium Polyitaconate – An innovative polymer that improves texture and stability. Origin: Plant-based, derived from sugar crops.
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride – A natural conditioner that leaves hair silky-smooth and easy to manage. Origin: Guar bean.
Sodium Levulinate – A natural preservative that maintains the product's freshness. Origin: Derived from rice and sugar beets.
Sodium Anisate – A plant-based preservative with antibacterial properties. Origin: Basil.
Glyceryl Caprylate – A multifunctional ingredient that both moisturizes and protects. Origin: Plant oils (most often coconut or palm).
Lactic Acid (Lactic Acid) – A gentle pH balancer that gives hair a silky-smooth shine. Origin: Fermented sugars.
Sodium Chloride (Sea Salt) – A natural thickener with a mild texture-enhancing effect. Origin: Natural sea salt.
Sodium Benzoate & Potassium Sorbate – Gentle preservatives that protect the product without disrupting the skin's balance. Origin: Occurs naturally in fruit, but is most often produced synthetically.
Packaging
At our store, sustainability meets exclusive design. Our packaging is made from 100% R-PET (recycled plastic), which means we give new life to already existing materials instead of putting extra strain on the planet with new plastic.
But sustainable doesn't have to mean boring. We have selected a sophisticated and carefully developed color to create a feeling of luxury and premium quality – perfect to match our high-quality products and elevate your experience.
Why R-PET?
- Eco-friendly choice: Each package helps reduce waste and save energy compared to traditional plastic.
- 100% recycled material: Made from plastic that has already been in use, for example water bottles.
- Recyclable: Our packaging can be recycled again – a key part of a circular economy.
Luxury and Functionality in Harmony
The unique color and elegant design mean our packaging is not just nice to have out in the bathroom, but also reflect our commitment to sustainability and quality. Perfect for you who want the best for both your hair and the environment.
Choose our products with a clear conscience – where sustainability meets a sophisticated
luxury feel.




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